B&B
Pitch Deck
Hickory Aviation Museum
Museum hangar with vintage aircraft silhouette
NONPROFIT-FRIENDLY EXPERIENCE PROPOSAL

Where Hickory takes flight—and every artifact tells a story.

B & B Media Solutions proposes a four-phase, mission-aligned approach—starting with a hero video that markets the museum and builds anticipation, then expanding into exhibit story videos, guided audio tours, and an immersive VR flight experience.

Phase 1
Hero video
Market the museum and build excitement for what's next.
Phase 2
Exhibit story videos
2–5 min dramatized stories at key displays.
Phase 3
Guided audio tours
Accessible learning for every exhibit and visitor.
Phase 4
VR flight simulator
Signature WWI / WWII aviation experience.
Museum reference: Hickory Aviation Museum public website (hours, programs, and community focus).
THE OPPORTUNITY

A mission-aligned way to modernize interpretation—without changing the heart of the museum.

The Hickory Aviation Museum already has the most important ingredient: real artifacts and real stories. Our proposal adds lightweight, grant-friendly technology layers that help visitors understand what theyre seeing, why it matters, and how it connects to the community.

Increase learning + retention

Short, story-first media helps visitors connect names, artifacts, and historical context—supporting educational outcomes for all ages.

Improve accessibility

Audio tours and captions support different learning styles and can better serve visitors with visual impairments or reading fatigue.

Boost dwell time + repeat visits

Interactive content encourages guests to stay longer at exhibits, return for new stories, and bring friends and family.

Strengthen community engagement

Highlighting local pilots and aviation heritage creates pride, intergenerational connection, and stronger donor/member affinity.

Museum signals were aligning to
Education + youth opportunities

The museum emphasizes aviation education and opportunities for the next generation—our media layers reinforce that goal.

Visitor experience signals
Self-guided tours + groups

The museum supports self-guided touring, groups, and field trips. Audio + video provides consistent interpretation at scale.

Community support signals
Volunteer + membership-driven

Engaging storytelling helps volunteers, members, and donors feel the impact of their support—and invites new supporters in.

THE PHASED PLAN

Start with the story. Build momentum. Then scale.

Phase 1 launches with a hero video that markets the museum and drives anticipation for what's coming. Each subsequent phase builds on that momentum—expanding educational value, accessibility, and visitor engagement in a way that's realistic for nonprofit budgeting and grant funding.

Phase 1
Hero video — showcase the museum + build anticipation

Create a cinematic hero video that highlights everything the museum offers today and teases what’s coming next. This becomes the museum’s primary marketing tool to drive excitement, attract visitors, and build momentum for future phases.

Grant-friendly focus
Marketing • Awareness • Momentum
Scope
  • Scriptwriting, storyboarding, and creative direction
  • Cinema-grade filming on location at the museum
  • Cover the aircraft collection, historical exhibits, and pilot stories
  • Highlight the museum’s educational mission, groups, field trips, and community impact
  • Include a “coming soon” tease of interactive exhibits, audio tours, and VR experiences
  • Professional voiceover narration and sound design
  • Color grading and post-production to broadcast standards
  • Multiple export formats (website, social media, in-museum display, donor presentations)
Outcomes
  • A high-impact, multi-use marketing asset from day one
  • Drives anticipation and excitement for Phases 2–4
  • Ready for website homepage, social media, donor decks, and grant applications
  • Demonstrates B&B’s production quality before larger commitments
  • Plays in the museum lobby to welcome and orient visitors
Why this comes first

The hero video is the catalyst for everything that follows. It gives the museum a professional marketing tool immediately, builds public excitement for upcoming interactive experiences, and creates a compelling visual asset for grant applications and donor conversations that fund Phases 2–4.

Phase 2
Exhibit story videos (pilot memorabilia)

Bring individual displays to life with short, dramatized stories that deepen visitor understanding at key exhibits.

Grant-friendly focus
Education • Interpretation • Engagement
Scope
  • Create 2–3 cinematic video pieces (2–5 minutes each)
  • Scriptwriting + dialogue + voiceover (museum review checkpoints)
  • Historically respectful dramatization (tone set by museum)
  • Deliver files optimized for in-museum playback
  • Install viewing method: TVs above displays OR a dedicated kiosk
Outcomes
  • Stronger visitor understanding at key exhibits
  • A repeatable format that can scale across the museum
  • Clear content assets for marketing, membership, and donor outreach
Phase 3
Guided audio tours (museum-wide)

Make every exhibit feel guided—accessible, consistent, and scalable for all visitor types.

Grant-friendly focus
Accessibility • Education • Scalability
Scope
  • Tour script + exhibit-by-exhibit narration
  • Optional themed paths (WWI, WWII, local heroes, aircraft focus)
  • Professional audio production + mastering
  • Track numbering + simple signage to match exhibits
  • Device/kiosk playback setup planning
Outcomes
  • Improved accessibility and learning for diverse visitors
  • A strong field trip tool for educators and group leaders
  • A foundation for multilingual or expanded versions later
Phase 4
VR flight simulator room (signature attraction)

Create an immersive experience that increases dwell time, repeat visits, and positions the museum as an innovator.

Grant-friendly focus
Innovation • STEM • Community
Scope
  • Room concept + visitor flow planning (safe throughput)
  • WWI / WWII themed flight experience selection and setup coordination
  • Onboarding prompts + safety/usage content
  • Staff/volunteer training materials
  • Ongoing maintenance plan for reliability
Outcomes
  • A memorable, shareable anchor experience
  • New program opportunities (youth nights, STEM events, memberships)
  • A strong grant narrative around education + innovation
VR Flight Simulator — Concept Art

Visual concepts showing the proposed multi-station VR flight simulator setup inside the museum hangar.

VR flight simulator concept — multi-seat cockpit stations with instrument panels overlooking the museum hangar and aircraft collection
Multi-seat cockpit stations with full instrument panels, glass-walled room overlooking the aircraft collection.
VR flight simulator concept — close-up of individual flight simulation units with VR headsets and digital instrument displays
Individual flight simulation units with VR headsets, throttle controls, and digital avionics displays.
VR Tech — Rough Equipment Estimates

These are estimated hardware costs only. B&B setup, installation, configuration, and training fees are separate.

EquipmentUnit PriceQtySubtotal
VR Headset & Strap$700×4$2,800
WW1 Flight Simulator Software$600×4$2,400
Yoke & Throttle Controller$400×4$1,600
VR Tech Total$6,800

4-station setup supports multiple simultaneous visitors. Equipment estimates are based on current market pricing and may vary. B&B Media Solutions' fees for room design, installation, configuration, content setup, staff training, and ongoing maintenance are quoted separately.

Phase 1
Hero Video
Build excitement
Phase 2
Exhibit Videos
Deepen learning
Phase 3
Audio Tours
Expand access
Phase 4
VR Simulator
Signature experience
Each phase builds on the last — the hero video creates the marketing foundation that drives awareness, funding, and community support for everything that follows.
ROUGH INVESTMENT ESTIMATES

Clear ranges for planning, grants, and phased fundraising.

The numbers below are rough planning estimates to support budgeting and grant applications. Final pricing is confirmed after a scoping call and an on-site walkthrough.

B&B Media Solutions service estimates (by phase)

These ranges reflect production, implementation, and installation services. They do not include museum-purchased hardware.

PhaseDeliverableEstimated Range
Phase 1
Hero Video (flagship marketing asset)
Brand-story style production; final scope depends on length, voiceover, and filming complexity.
$4,000 – $6,500
Phase 2
3 Exhibit Story Videos (2–5 min each)
Includes scripting, filming, editing, sound design, and two revision rounds.
$9,500 – $10,000
Phase 3
Guided Audio Tours (museum-wide)
Exhibit-by-exhibit scripting, narration recording, audio production/mastering, and track numbering.
$7,000 – $7,500
Phase 4
VR Setup & Installation (B&B service fees)
Service fees only. Equipment costs are separate (see VR tech estimate below).
$7,500 – $8,000
Add-on
TV Mounting, Wiring & AV Installation
Wall-mount 4 TVs, run cabling, configure media players for exhibit video loops, set up HDMI splitters for VR mirroring.
$1,500 – $2,000
Total B&B Service Fees (all phases + installation)
Production, editing, installation, TV mounting, wiring, training, and maintenance
$29,500 – $34,000
Note: Additional revisions beyond included rounds, rush timelines, or expanded deliverables can be added as line items. Two revision rounds are included per phase by default.
VR equipment rough estimate (museum hardware)

Hardware costs only. B&B setup, installation, configuration, and training fees are listed above in Phase 4.

VR Tech Total
$6,800
EquipmentUnit PriceQtySubtotal
VR Headset & Strap$700×4$2,800
WW1 Flight Simulator Software$600×4$2,400
Yoke & Throttle Controller$400×4$1,600
4-station setup supports multiple simultaneous visitors. Equipment estimates are based on current market pricing and may vary.
TV & AV display equipment rough estimate (museum hardware)

4 wall-mounted 55" TVs: 2 dedicated to exhibit story video playback, 2 mirroring the VR flight simulator experience for spectators.

TV / AV Total
$2,500
EquipmentUnit PriceQtySubtotal
55" Commercial Display TV$400×4$1,600
Commercial TV Wall Mount (tilt)$80×4$320
Digital Media Player (exhibit video playback)$150×2$300
HDMI Splitter / VR Mirror Adapter$75×2$150
HDMI Cables + Cable Management Hardware$130
2 TVs — Exhibit Video Playback

Mounted above key displays. Digital media players loop exhibit story videos on repeat — no staff interaction needed.

2 TVs — VR Mirror Display

Mounted in the VR room. HDMI splitters mirror the live VR headset feed so spectators can watch the flight in real time.

Equipment estimates are based on current market pricing and may vary. Commercial-grade displays recommended for durability in public spaces.
Total museum investment summary
B&B Service Fees
$29,500 – $34,000
All phases + TV installation
VR Equipment
$6,800
Headsets, software, controllers
TV / AV Equipment
$2,500
TVs, mounts, media players
Estimated Total
$38,800 – $43,300
Services + all equipment
Phased funding advantage

Each phase can be funded independently — through grants, donations, or operating budget. The museum is never committed to all four phases at once.

Discount options

Quarterly commitments receive a 5% discount. Annual or multi-phase commitments receive up to 15% off total service fees.

IMPACT + GRANT NARRATIVE

Built for funders: clear outcomes, measurable value, and long-term scalability.

The goal is not technology for technologys sake. Its to strengthen interpretation, improve accessibility, and create a more engaging learning environment for individuals, families, and groups.

Educational outcomes
  • Story-based interpretation supports comprehension and retention
  • Audio tours provide consistent learning across self-guided visits
  • Supports field trips with structured, age-appropriate narratives
Accessibility + inclusion
  • Audio + captions support multiple learning styles
  • Reduces reliance on dense wall text
  • Creates a more welcoming experience for broader audiences
Community + stewardship
  • Highlights local heritage and honors service
  • Creates donor/member-ready storytelling assets
  • Strengthens volunteer pride and community participation
Visitor engagement
  • Increases dwell time at exhibits
  • Encourages repeat visits as new stories are added
  • VR experience creates a signature, shareable moment
Grant-friendly framing (ready to paste into applications)
Use this language to connect the project to education, access, and community impact.
Move to implementation
Program alignment
This project supports museum education, public history interpretation, and youth engagement by translating artifacts into accessible, story-first learning experiences.
Sustainability
Phase 1 establishes a repeatable production template and a reliable playback system that can be expanded exhibit-by-exhibit over time.
Evaluation
We can help define simple success measures (e.g., dwell time observation, visitor survey prompts, educator feedback) to demonstrate outcomes for funders.
NEXT STEPS

A simple path to launch Phase 1then build a strong case for grant funding.

We recommend starting with a small, high-impact Phase 1 that produces tangible visitor-facing outcomes quickly. From there, the museum can leverage results to support Phase 2 and Phase 3 funding.

What we need from the museum
Story inputs
Access to pilot memorabilia details, exhibit notes, and any existing research or oral histories.
Accuracy review
A museum point of contact for historical accuracy approvals and tone guidelines (family-friendly, educational).
Space + infrastructure
Confirm exhibit locations for TVs/kiosk placement and identify the room intended for the VR experience.
Visitor flow goals
Target audiences (families, veterans, school groups) and any priority exhibits for Phase 1.
Implementation steps
1
Walkthrough + exhibit priorities
30 60 minute walkthrough (or floor plan review) to identify the first 2 3 pilot stories and ideal viewing points.
2
Creative treatment + script outlines
We deliver short outlines and a tone reference for museum approval before full scripting.
3
Phase 1 production + installation
Film/record, edit, and install the playback system (TVs above exhibits or a dedicated kiosk).
4
Launch + simple evaluation
Collect visitor/educator feedback and define a clear case for Phase 2 funding.
Notes: Museum public details referenced from hickoryaviationmuseum.org (visit planning, groups/field trips, volunteer/member focus, and community programming).